MONTGOMERY, Ala. (WDNews) – Alabama Attorney General Steve Marshall announced Wednesday that a coalition of 22 state and local law enforcement agencies has joined a federal lawsuit against Uber Technologies Inc. and Uber USA LLC, the operators of the rideshare and delivery company.
The lawsuit, originally filed by the Federal Trade Commission, is pending in the U.S. District Court for the Northern District of California, with trial scheduled for February 2027.
The complaint alleges Uber engaged in deceptive and unfair practices related to its Uber One subscription service, which advertises savings on rides and deliveries. Among the allegations, Uber is accused of using “negative option” marketing tactics, enrolling consumers in paid subscriptions after free trials without clear consent, misleading customers about potential savings, making cancellations difficult, and charging consumers before billing dates—even for users still in free trials.
“Big corporations like Uber don’t get a free pass to break the law,” Marshall said. “Advertising ‘free’ trials and then trapping consumers in subscriptions they can’t easily cancel is deceptive, plain and simple. Millions of Americans signed up for Uber One trusting the company’s promises. Others never signed up at all yet were charged anyway. That kind of corporate abuse is exactly why our coalition joined the FTC’s lawsuit.”
The lawsuit seeks restitution for affected consumers, as well as penalties, costs, and an injunction against Uber for alleged violations of Alabama’s Consumer Protection Act and the federal Restore Online Shoppers’ Confidence Act.
The coalition, led by Maryland, also includes attorneys general from Arizona, Connecticut, the District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia, Wisconsin, and the District Attorney for Alameda County.
Consumers affected by Uber One can file a complaint with the Alabama Attorney General’s office at https://www.alabamaag.gov/consumer-complaint/ or by calling 1-800-392-5658 or 334-242-7335.
