MONTGOMERY, Ala. (WDNews) — Governor Kay Ivey on Wednesday announced the retirement of Alabama Tourism Director Lee Sentell after more than two decades leading the state’s tourism efforts. Ivey also named Glenda Allred as the new Tourism Director, effective immediately.
According to the governor’s office, Sentell was originally appointed by former Gov. Bob Riley in 2003 and is Alabama’s longest-serving Tourism Director.
“Since Lee began serving at the Department of Tourism, we have grown the state’s tourism revenue from $6 billion to nearly $25 billion. Lee should certainly be commended for his passion for our state and for its many attractions,” said Governor Ivey. “From promoting Alabama’s pristine beaches to our award-winning food to Civil Rights history, space, outdoors and everything in between, Lee has always had a special way for sharing the many great facets of our state’s tourism industry. Thanks to his service, we have broken tourism records, supported more jobs for Alabama families and created significant and meaningful revenue for our state.”
According to the governor’s office, the Alabama Department of Tourism launched nationally recognized campaigns under Sentell’s leadership highlighting the state’s small towns, arts, barbecue, natural attractions and birding destinations. The department also earned six Mercury Awards over a 12-year span and received international recognition for its U.S. Civil Rights Trail campaign.
“Alabama is a special state, and I have been so proud to show people all over our country and around the world all that we have to offer,” said Sentell. “Leading the state’s tourism efforts for more than two decades and serving under Governor Ivey has been the honor of my life. I look forward to Alabama’s continued growth in the years ahead.”
According to the governor’s office, Ivey appointed Glenda Allred to lead the Department of Tourism for the remainder of her administration. Allred most recently served as deputy state treasurer in the office of State Treasurer Young Boozer and has worked in state government since 2011 after nearly two decades in the private sector.
“I am excited to have Glenda joining the Ivey Administration to lead our state’s tourism efforts. Before working in the executive branch, she had nearly two decades of private sector experience that included marketing and media relations,” said Governor Ivey. “Glenda will be a fantastic addition to our team as we finish strong these next six months. Alabama has a lot left to tell, and I know we can continue doing that with Glenda’s leadership.”
“I am honored by Governor Ivey’s confidence and grateful for the opportunity to serve,” said Allred. “I look forward to working with the dedicated team at the Department of Tourism to advance our shared mission of improving the lives of the people of our state and all those who visit!”
According to the governor’s office, Allred is a 1991 Huntingdon College graduate and currently serves on the college’s Board of Trustees. Her appointment became effective July 15, 2026.
