ENTERPRISE , Ala. (WDNews) – Mayor William E. Cooper has proclaimed Saturday, Nov. 30, 2024, as Small Business Saturday in Enterprise. The announcement was made during a proclamation signing attended by local business owners and members of the Enterprise Chamber of Commerce.
“Small business owners in Enterprise perpetuate the open and competitive marketplace so vital to our local economy,” Mayor Cooper said. “I want to thank our small business owners and all they do for our community and encourage everyone to shop local, not only this holiday season but all year round.”

Small Business Saturday, founded by American Express, is celebrating its 15th anniversary in 2024. The annual event, held the Saturday after Thanksgiving, encourages consumers to support small, local businesses. According to the U.S. Small Business Association, the projected spending on Small Business Saturday 2023 was around $17 billion.

“Small businesses are the backbone of our economy. The owners, investors, and staff are our neighbors. Their children are in the same classrooms as our children, and they sit in the pew with us at church. Their goods and services are part of what makes Enterprise the vibrant community we are proud to call home. When you spend your money at our local businesses, you are contributing to the success of and showing your support for local families,” Cooper said.

A survey by the National Retail Federation estimates average consumer spending during the holiday season will reach $902 per person on gifts, food, decorations, and other seasonal items. Mayor Cooper encouraged residents to explore local deals and discounts at shops and restaurants to help sustain the community.
For more information on Small Business Saturday, visit American Express Small Business Saturday.