ENTERPRISE, Ala. (WDNews) — Two digital billboards in ENTERPRISE are now displaying the photo of missing 2-year-old Genesis Reid as law enforcement continues its investigation into her disappearance.
According to a press release from the City of ENTERPRISE, the billboards include Genesis’ photograph and contact information for the Enterprise Police Department. They are located at Highway 167 North at the Boll Weevil Circle intersection and Highway 84 at the Boll Weevil Circle intersection. Officials said the high-traffic areas were selected to increase visibility and generate daily impressions.
Genesis was reported missing around 3 a.m. Monday from her home on Apache Drive. Investigators said her mother told police she went to check on the child and discovered she was not in the residence and that the front door was open. As detectives continued their investigation, multiple interviews were conducted, and authorities determined the child had not been seen in several weeks.
The billboards were placed with assistance from Alabama Cold Case Advocacy (ACCA), a statewide nonprofit that supports families of victims and assists law enforcement in missing persons and homicide investigations. Through its Operation Safe Return initiative, ACCA works to provide public visibility in high-priority cases, particularly those involving children, by coordinating with advertising vendors, covering placement costs and assisting with media outreach.
Officials are urging the public not to interfere with investigative operations but to report credible information. Anyone with information about the whereabouts of Genesis Reid is asked to contact the Enterprise Police Department at 334-347-2222.
Genesis’ mother, Adrienne Reid, 33, remains in custody at the Coffee County Jail after a judge set bond at $1 million cash only.
The investigation remains ongoing. Additional updates are expected as they become available.
