DOTHAN, Ala. (WDNews) — SARCOA is addressing community concerns about how its annual Santa for Seniors program selects participants, offering a detailed explanation of its process and the challenges of balancing high regional need with limited program capacity.
In a written statement, SARCOA thanked the community for its long-standing generosity, noting the program’s impact each holiday season. “We deeply appreciate the passionate support and generosity of our community, which allows the Santa for Seniors program to serve older adults across our region every holiday season,” the statement read.
SARCOA clarified that while the program serves roughly 500 seniors each year, it represents only a small portion of the more than 10,000 older adults the agency helps annually through meal services, in-home assistance, caregiver support, and other programs. Leaders said this often surprises residents who are unaware of the program’s scale of need.
The agency said the program is designed to prioritize vulnerable seniors, specifically those who have the greatest financial need, lack family or social support, or would not experience Christmas without assistance. “Our mission is to support the most vulnerable,” the statement said, emphasizing the effort to reach those with no other holiday resources.
SARCOA also highlighted its effort to rotate recipients year-to-year so the program can reach as many seniors as possible over time. Some participants may be included more than once due to changes in their circumstances, but the organization noted this is handled carefully. “We work diligently to ensure the spirit of giving reaches as many people as possible,” SARCOA stated.
The agency is encouraging residents to see the program firsthand by volunteering. Community members are invited to help organize gifts, wrap presents, or deliver items to seniors selected for the 2025 season.
SARCOA closed its statement by thanking the public for its continued trust and support as the organization works to make the holidays brighter for local seniors.
