ENTERPRISE, Ala. (WDNews) – The City of Enterprise has announced Lily McDaniel as the new Executive Director of Main Street Enterprise, the city’s downtown revitalization initiative in partnership with Main Street Alabama.
“Lily brings a strong background in community-based marketing, event planning, and nonprofit engagement, along with a deep personal connection to Enterprise,” said Blake Moore, Director of Community Services and Recreation. “She understands what makes our downtown special and has already proven her commitment to its growth and success.”
Originally from Florala, McDaniel recently earned a Bachelor of Science in Hospitality, Sport, and Tourism Management from Troy University, where she concentrated in Tourism and Event Management. She’s been actively involved in various community programs, including Andalusia’s July Jamz series, the O’s Cool Bike Foundation Ride and Walk, and Main Street Enterprise. McDaniel also completed an internship with Main Street Enterprise in 2023 and early 2024.
As an intern, she played a key role in organizing several community events such as Military Appreciation Day, Back-2-School Bash, Girls Night Out, Whoville Celebration, The Nook, and Mardi Gras on Main. These experiences allowed her to gain firsthand knowledge in community engagement and event planning.
“Enterprise became home to me during my time as a Main Street intern,” said Lily McDaniel. “I developed invaluable experiences and relationships, and truly fell in love with this community and our vibrant Downtown. It’s now my mission to serve the Downtown Enterprise community in every way I can.”
Before stepping into this new leadership role, McDaniel also worked with Troy University’s Hospitality, Sport, and Tourism Management program as an Academic Program Coordinator, strengthening her skills in communication, organization, and community outreach.
Main Street Enterprise was officially designated by Main Street Alabama in June 2019. Since then, the program has worked to strengthen the downtown district through the Four-Point Approach: organization, design, promotion, and economic vitality.
To learn more or get involved, visit Main Street Enterprise.
