(WDNews) – Toy giant Mattel has issued an apology after packaging for its new dolls from the highly anticipated “Wicked” movie mistakenly included a link to an adult website. The error directed consumers to a site sharing the same name as the upcoming movie musical, which stars Ariana Grande and Cynthia Erivo.
The issue came to light after customers posted images of the doll boxes on social media, showing the unintended website link. Mattel responded promptly, calling the link a “misprint” and expressing regret over the incident.
“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” the company stated. “We deeply regret this unfortunate error and are taking immediate action to remedy this.”
Mattel has advised parents that the incorrect link is not suitable for children. The company recommends that consumers discard the product packaging or cover the misprinted link and reach out to Mattel Customer Service for additional guidance.
