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Wilson Sporting Goods Doubles Down on Women’s Game by Signing Caitlin Clark

NATIONAL (WDNews) – Wilson Sporting Goods Co. has announced a major multiyear partnership with Caitlin Clark, the Indiana Fever guard who is quickly becoming a household name in basketball. This deal marks a significant step for Wilson in its commitment to enhancing the women’s game.

The agreement includes the launch of Clark’s first-ever signature basketball line, set to debut later this year. Throughout 2024, Wilson will also release various collections celebrating Clark’s impressive career and contributions to the sport.

“Wilson is made to celebrate the most iconic moments in sport, and we have always aligned ourselves with trailblazers who break boundaries and write their own story,” says Amanda Lamb, Head of Global Brand at Wilson. “Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game. We couldn’t be prouder to join forces with her to continue innovating basketball both on and off the court.”

In her new role, Clark will work closely with Wilson’s development team, testing and providing feedback on a range of basketball products. This collaboration aims to bring innovative advancements to basketball equipment used across all levels of play, from youth leagues to the professional ranks.

“Wilson has been with me across some of the most pivotal moments in my career so far, and I couldn’t be more excited to continue driving basketball forward alongside them,” says Caitlin Clark, NCAA Division I all-time leading scorer and WNBA rookie. “It feels surreal to have my own basketball collection, and to affect what that means for future generations of athletes.”

Clark’s influence and insights are expected to help Wilson push the boundaries of basketball gear, ensuring that the products meet the evolving needs of players everywhere. This partnership not only underscores Clark’s rising stardom but also highlights Wilson’s dedication to the growth and support of women’s basketball.

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