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New App ‘Gether’ Launched to Ease Mental Load on Mothers During Mental Health Awareness Week

Wiregrass – (WDNews) Coinciding with Motherhood Mental Health Awareness Week, Gether has officially launched in the United States, offering a digital solution to significantly reduce the mental load on women. This launch is supported by eye-opening data from Gether’s global survey and insights from Motherly’s 2024 State of Motherhood Report.

Gether’s recent survey, which included over 320 parents from various countries, revealed that women spend an average of 520 hours per year managing the mental load of household and family responsibilities. This often-invisible labor encompasses organizing schedules, planning children’s activities, and managing family healthcare needs. The survey underscored a critical need for support, with more than 85% of women showing strong interest in a digital tool to help alleviate this burden.

“Gether is more than a digital assistant; it’s a revolutionary approach to using technology to reduce the mental load and ease anxiety, giving time back to mothers” said Claire Waring, CEO of Gether. “Our tool is crafted to address the exact pain points these hard-working women face every day.”

The Gether app is now available for download across the U.S. at gether.life, and you can follow their journey on social media at @getherlife.

Founded by two dynamic professional mums, Gether is designed to ease the mental load of parenting with its cutting-edge AI technology.